Using data and visualizations in your business plan

“Vision without action is a daydream.  Action without vision is a nightmare.” One of my favorite Japanese proverbs.  A statement epitomizing the challenge for any entrepreneur. A business plan can set the foundation for a passionate vision becoming a successful reality. So in today’s high-tech data driven world, what role…

Paving the way for Advocacy

In 2014 I wrote an advocacy post about turning executives into social advocates. https://bizplanntoday.com/turn-executives-triumphant-social-stewards/ At the time, employee advocacy was still a burgeoning practice.  Today, most large organizations have sophisticated software and teams to run their programs.      Despite this commitment to software and personnel, many companies still struggle with…

Creating advocates from a pliable brand

I have had an amazing opportunity to be part of some wildly successful influencer marketing programs over the past five years.   Recently I reflected on current trends and popularity of such programs.  My biggest takeaway became; how few brands understand the philosophies needed to create a sustainable and successful…

Breaking the ice with Marketing content

Marketers typically understand how to break the ice with prospects using content.  Many however fall into a trap; myopically focusing on the first big offer; a webcast, event, or promotion.  They fail to focus on longer term cultivation content that offers a fair exchange of value.   Close your eyes…

The auto industry; big data fishbowl

The automotive industry has always been an interesting “fishbowl” for things like; Ad spending, considered purchase, disintermediation, technology, and now big data.  Technology however, has always seemed to lag the pace of other industries.  As far back as 2001, Scott McNealy said “Why not think of everything as just an…