Thirty years of Marketing Warfare and beer

Once or twice a year, I peruse the contents of my collection of vintage business books and reflect on what’s changed since they were published, and what Marketing Lessons might be re-told. It fascinates me to review the top marketing philosophies and strategies from the past, and compare them to…

Cyber security checklist for Marketers

  I like to write an annual post about cyber security and Marketing. Marketing continues to be the leading function handling sensitive customer data, while heavily accessing cloud applications.  Researching and writing these posts reminds me to stay vigilant and evolve, as security continues to become prevalent within all business…

Steps for Building an Effective Marketing Budget

Marketing has become a challenging mission as teams look to make each dollar in their budget stretch further. The task is made even more daunting by the fact that there is a wide range of tactics to choose from when determining where to invest funds. Online marketing strategies that rely…

Brand you; brilliant Marketing in ‘99, even better now

I was recently thrown an exciting marketing challenge that forced me to dig through many years of old business books looking for a solution.  Fishing through books like a famished racoon going through a garbage can, I came across a notable book from 1999.   1999 if you remember, was a…

Focusing on Small Data to Tell Your Marketing Stories

These days, big data is big business. The International Data Corporation (IDC) recently projected that by 2018, the global Big Data industry will be worth over $40 billion. In the real world, however, small to medium-size businesses and entrepreneurs are finding it a challenge to work with the enterprise-level tools…