Simple gets results: how to simplify your marketing strategy

In the 1950s, Charles Mingus was one of the most progressive jazz musicians around. On the heels of the bebop era that crested in the late 1940s, Mingus became a leading figure in avant-garde jazz. He blazed a unique path: to this day, Mingus is one of the only well-known…

Help your Team Discover the New Way to Work Through Management

Much has been said recently about the #newwaytowork as it relates to technology and work tools, especially in light of the highly-anticipated IBM Verse email service. However, one thing that frequently gets lost in the excitement over new business developments like Verse, cloud computing, and BYOD policies, is the concept…

Drilled Down Social Media Listening: Social Feedback

When it comes to the adoption of social media marketing as a tactic for driving business growth, longstanding proponents of this tactic have seen their views validated over the past few years: social media is now everywhere you look. Research from NewsCred shows that nearly nine out of every ten…

Social Media Instrumentation

Social media instrumentation includes objectives, performance benchmarks and even points of integration.  For the past few weeks I have been revisiting much of what we accomplished during 2014, and how we might measure differently in 2015.  Coming out these planning exercises, I am left with some larger questions.  I decided…

Create a wake of positive experiences

Organizations are facing tremendous pressure to change from both markets and technology. All the while, the manner in which we interact is also changing. Disappearing are the endless rows of cubicles and face-to-face appointments. These changes are refreshing and exciting, however the macro-forces at play have put a strain on…