Strengthen your business case for content marketing

Content marketing is without a doubt one of todays shining stars.  Its popularity has created vast amounts of noise, launching a content arms race.   Successful content marketing can be a bonanza of inbound leads, and the reason most brands need to engage in the race.   Many organizations hesitate in participating,…

3 compatibility tests for picking the right Marketing partner.

3 compatibility tests for picking the right Marketing partner. Partnering with a marketing firm can create a powerful alliance.    But it can also be a challenging process that leads to disappointment, frustration and second guessing.  I have witnessed too many companies test for the wrong qualities during their review.  If…

Accessible Key performance indicators, a 4 part framework

Its amazing to witness the popularity that Key performance indicators (KPI’s) have seen over the past 15 years. Like many executives in planning, strategy and marketing, I too marvel at the thought of having magical KPI’s that will propel my programs or business. Unfortunately, in the process of consulting our…

Using social media insights for your planning

Social media listening and crowdsourcing have quickly become a powerful weapon in my arsenal to help clients. The ease and accessibility of social media, makes it attractive to support the planning cause. At the same time, its hard to ignore the well known community engagement rule, whereby 10% are doing…

3 progressions for your 2013 Marketing plan

I am a huge believer in the practice of maintaining and monitoring a detailed Marketing plan, each and every year. Good marketing plans should have the support documentation, and micro-details to ensure that their execution is possible. But this doesn’t mean that the plan has to be hundreds of pages….