Brand you; brilliant Marketing in ‘99, even better now
I was recently thrown an exciting marketing challenge that forced me to dig through many years of old business books looking for a solution. Fishing through books like a famished racoon going through a garbage can, I came across a notable book from 1999. 1999 if you remember, was a…
Planning your business relationship framework – East meets West.
I have always admired the passionate inspirations formed at the fusion of East meets West; food, culture, fashion. We have been transforming organizations to improve their relationship management systems using this same philosophy. A diagram we use extensively highlights the power of fusing business roles with personal roles. (see image)….