Paving the way for Advocacy

In 2014 I wrote an advocacy post about turning executives into social advocates. https://bizplanntoday.com/turn-executives-triumphant-social-stewards/ At the time, employee advocacy was still a burgeoning practice.  Today, most large organizations have sophisticated software and teams to run their programs.      Despite this commitment to software and personnel, many companies still struggle with…

Creating advocates from a pliable brand

I have had an amazing opportunity to be part of some wildly successful influencer marketing programs over the past five years.   Recently I reflected on current trends and popularity of such programs.  My biggest takeaway became; how few brands understand the philosophies needed to create a sustainable and successful…

Brand you; brilliant Marketing in ‘99, even better now

I was recently thrown an exciting marketing challenge that forced me to dig through many years of old business books looking for a solution.  Fishing through books like a famished racoon going through a garbage can, I came across a notable book from 1999.   1999 if you remember, was a…

Turn executives into triumphant social stewards

Large brands are quickly embracing the concept of employee enablement across social media.  Brands realize the tremendous payoff they can achieve: increased reach, better engagement and tangible results.   Educating the entire employee base is one challenge, converting the busy senior executive into a true brand steward, can be an even…

Planning your business relationship framework – East meets West.

I have always admired the passionate inspirations formed at the fusion of East meets West; food, culture, fashion.   We have been transforming organizations to improve their relationship management systems using this same philosophy.  A diagram we use extensively highlights the power of fusing business roles with personal roles. (see image)….