Using data and visualizations in your business plan

“Vision without action is a daydream.  Action without vision is a nightmare.” One of my favorite Japanese proverbs.  A statement epitomizing the challenge for any entrepreneur. A business plan can set the foundation for a passionate vision becoming a successful reality. So in today’s high-tech data driven world, what role…

Paving the way for Advocacy

In 2014 I wrote an advocacy post about turning executives into social advocates. https://bizplanntoday.com/turn-executives-triumphant-social-stewards/ At the time, employee advocacy was still a burgeoning practice.  Today, most large organizations have sophisticated software and teams to run their programs.      Despite this commitment to software and personnel, many companies still struggle with…

Thirty years of Marketing Warfare and beer

Once or twice a year, I peruse the contents of my collection of vintage business books and reflect on what’s changed since they were published, and what Marketing Lessons might be re-told. It fascinates me to review the top marketing philosophies and strategies from the past, and compare them to…

Cyber security checklist for Marketers

  I like to write an annual post about cyber security and Marketing. Marketing continues to be the leading function handling sensitive customer data, while heavily accessing cloud applications.  Researching and writing these posts reminds me to stay vigilant and evolve, as security continues to become prevalent within all business…

Brand you; brilliant Marketing in ‘99, even better now

I was recently thrown an exciting marketing challenge that forced me to dig through many years of old business books looking for a solution.  Fishing through books like a famished racoon going through a garbage can, I came across a notable book from 1999.   1999 if you remember, was a…