Sombrero Marketing

I recently visited Brazil for the kick-off of World Cup festivities. It was a fantastic experience to witness the convergence of fans from all over the world, representing their teams in bright and vivid colors. One country stuck-out above all the rest and made a strong marketing impression on me….

Initiatives to leapfrog your competition

Leapfrogging the competition, something we all desire, but can social media initiatives offer hidden gems to best the competition?   At the recent Social Media Marketing World conference, there were three initiatives that garnered attention; podcasting, predicting influence, and Google+.   These three initiatives still seem underutilized and misunderstood by marketing planners,… blog

Impacting the world around you makes a difference.

Last week I had the opportunity to conduct a workshop with the 2013 Tech Award laureates.  The Tech Awards is an international program that honors innovators from around the world who are applying technology to benefit humanity.  Technologies are selected based on their impact in four main categories; environment, education,…


Driving business flow? Traffic lessons may apply.

Last week while driving my local streets, I witnessed a scene that made me ponder a correlation between traffic flow and business flow.   A driver moving at sluggish speeds managed to ruin the harmony of two major intersections, a cross-walk and a large parking lot.   It was the first time…

Rediscovering what can hide between two hemispheres of the brain

Last week I had the chance to spend a few days at the inaugural Create Converge Silicon Valley (C2SV).   Being in my own city, the conference provided an accessible escape from work, and a chance to see the new San Jose convention center. Arriving on day one, I set out…