3 compatibility tests for picking the right Marketing partner.
3 compatibility tests for picking the right Marketing partner. Partnering with a marketing firm can create a powerful alliance. But it can also be a challenging process that leads to disappointment, frustration and second guessing. I have witnessed too many companies test for the wrong qualities during their review. If…
3 progressions for your 2013 Marketing plan
I am a huge believer in the practice of maintaining and monitoring a detailed Marketing plan, each and every year. Good marketing plans should have the support documentation, and micro-details to ensure that their execution is possible. But this doesn’t mean that the plan has to be hundreds of pages….