The auto industry; big data fishbowl

The automotive industry has always been an interesting “fishbowl” for things like; Ad spending, considered purchase, disintermediation, technology, and now big data.  Technology however, has always seemed to lag the pace of other industries.  As far back as 2001, Scott McNealy said “Why not think of everything as just an…

Cyber security checklist for Marketers

  I like to write an annual post about cyber security and Marketing. Marketing continues to be the leading function handling sensitive customer data, while heavily accessing cloud applications.  Researching and writing these posts reminds me to stay vigilant and evolve, as security continues to become prevalent within all business…

Drilled Down Social Media Listening: Social Feedback

When it comes to the adoption of social media marketing as a tactic for driving business growth, longstanding proponents of this tactic have seen their views validated over the past few years: social media is now everywhere you look. Research from NewsCred shows that nearly nine out of every ten…

Secure and compliant Marketing executives

As marketers, we continue to wield more and more power within our organizations.  That power is only credible if we are able to accept increased responsibility to protect the compliance and security around employees and customers.  I recently spent a full day at the RSA conference, followed up with an…