Using data and visualizations in your business plan

“Vision without action is a daydream.  Action without vision is a nightmare.” One of my favorite Japanese proverbs.  A statement epitomizing the challenge for any entrepreneur. A business plan can set the foundation for a passionate vision becoming a successful reality. So in today’s high-tech data driven world, what role…

The auto industry; big data fishbowl

The automotive industry has always been an interesting “fishbowl” for things like; Ad spending, considered purchase, disintermediation, technology, and now big data.  Technology however, has always seemed to lag the pace of other industries.  As far back as 2001, Scott McNealy said “Why not think of everything as just an…

Focusing on Small Data to Tell Your Marketing Stories

These days, big data is big business. The International Data Corporation (IDC) recently projected that by 2018, the global Big Data industry will be worth over $40 billion. In the real world, however, small to medium-size businesses and entrepreneurs are finding it a challenge to work with the enterprise-level tools…

Drilled Down Social Media Listening: Social Feedback

When it comes to the adoption of social media marketing as a tactic for driving business growth, longstanding proponents of this tactic have seen their views validated over the past few years: social media is now everywhere you look. Research from NewsCred shows that nearly nine out of every ten…

Social Media Instrumentation

Social media instrumentation includes objectives, performance benchmarks and even points of integration.  For the past few weeks I have been revisiting much of what we accomplished during 2014, and how we might measure differently in 2015.  Coming out these planning exercises, I am left with some larger questions.  I decided…