Creating advocates from a pliable brand

I have had an amazing opportunity to be part of some wildly successful influencer marketing programs over the past five years.   Recently I reflected on current trends and popularity of such programs.  My biggest takeaway became; how few brands understand the philosophies needed to create a sustainable and successful…

Brand you; brilliant Marketing in ‘99, even better now

I was recently thrown an exciting marketing challenge that forced me to dig through many years of old business books looking for a solution.  Fishing through books like a famished racoon going through a garbage can, I came across a notable book from 1999.   1999 if you remember, was a…