Breaking the ice with Marketing content

Marketers typically understand how to break the ice with prospects using content.  Many however fall into a trap; myopically focusing on the first big offer; a webcast, event, or promotion.  They fail to focus on longer term cultivation content that offers a fair exchange of value.   Close your eyes…

Brand you; brilliant Marketing in ‘99, even better now

I was recently thrown an exciting marketing challenge that forced me to dig through many years of old business books looking for a solution.  Fishing through books like a famished racoon going through a garbage can, I came across a notable book from 1999.   1999 if you remember, was a…

Events, the rising phoenix of marketing?

Early in my career I was introduced to the conference and tradeshow world through the lens of COMDEX in Las Vegas.   At the time, COMDEX was one of the world’s largest conferences, with over 200,000 attendees.  Taxi cab lines to get anywhere were over an hour.  I remember a…

Strengthen your business case for content marketing

Content marketing is without a doubt one of todays shining stars.  Its popularity has created vast amounts of noise, launching a content arms race.   Successful content marketing can be a bonanza of inbound leads, and the reason most brands need to engage in the race.   Many organizations hesitate in participating,…