Creating advocates from a pliable brand

I have had an amazing opportunity to be part of some wildly successful influencer marketing programs over the past five years.   Recently I reflected on current trends and popularity of such programs.  My biggest takeaway became; how few brands understand the philosophies needed to create a sustainable and successful…

Events, the rising phoenix of marketing?

Early in my career I was introduced to the conference and tradeshow world through the lens of COMDEX in Las Vegas.   At the time, COMDEX was one of the world’s largest conferences, with over 200,000 attendees.  Taxi cab lines to get anywhere were over an hour.  I remember a…

Internal complexities and lost customer opportunities

I know many marketing professionals recognize and talk about their company’s internal complexities, but how many manage complexities in order to avoid downstream impact on customer experiences.  I recently had an online experience that reminded of how “letting internal complexities get in the way” can impact opportunities. I was looking…