Thirty years of Marketing Warfare and beer

Once or twice a year, I peruse the contents of my collection of vintage business books and reflect on what’s changed since they were published, and what Marketing Lessons might be re-told. It fascinates me to review the top marketing philosophies and strategies from the past, and compare them to…

Cyber security checklist for Marketers

  I like to write an annual post about cyber security and Marketing. Marketing continues to be the leading function handling sensitive customer data, while heavily accessing cloud applications.  Researching and writing these posts reminds me to stay vigilant and evolve, as security continues to become prevalent within all business…