Social Media Instrumentation

Social media instrumentation includes objectives, performance benchmarks and even points of integration.  For the past few weeks I have been revisiting much of what we accomplished during 2014, and how we might measure differently in 2015.  Coming out these planning exercises, I am left with some larger questions.  I decided…

Accessible Key performance indicators, a 4 part framework

Its amazing to witness the popularity that Key performance indicators (KPI’s) have seen over the past 15 years. Like many executives in planning, strategy and marketing, I too marvel at the thought of having magical KPI’s that will propel my programs or business. Unfortunately, in the process of consulting our…