Sombrero Marketing

I recently visited Brazil for the kick-off of World Cup festivities. It was a fantastic experience to witness the convergence of fans from all over the world, representing their teams in bright and vivid colors. One country stuck-out above all the rest and made a strong marketing impression on me….

Is social share of voice critical to your marketing dashboard?

The short answer is that share of voice should be very, very, important to your marketing performance dashboard.  Social share of voice, is similar to the more comprehensive marketing metric, share of voice.  Its growing in its usefulness and insightfulness as listening platforms broaden their reach.    If you are not…