Breaking the ice with Marketing content

Marketers typically understand how to break the ice with prospects using content. ¬†Many however fall into a trap; myopically focusing on the first big offer; a webcast, event, or promotion. ¬†They fail to focus on longer term cultivation content that offers a fair exchange of value.   Close your eyes…

Simple gets results: how to simplify your marketing strategy

In the 1950s, Charles Mingus was one of the most progressive jazz musicians around. On the heels of the bebop era that crested in the late 1940s, Mingus became a leading figure in avant-garde jazz. He blazed a unique path: to this day, Mingus is one of the only well-known…

Sombrero Marketing

I recently visited Brazil for the kick-off of World Cup festivities. It was a fantastic experience to witness the convergence of fans from all over the world, representing their teams in bright and vivid colors. One country stuck-out above all the rest and made a strong marketing impression on me….