Paving the way for Advocacy

In 2014 I wrote an advocacy post about turning executives into social advocates. https://bizplanntoday.com/turn-executives-triumphant-social-stewards/ At the time, employee advocacy was still a burgeoning practice.  Today, most large organizations have sophisticated software and teams to run their programs.      Despite this commitment to software and personnel, many companies still struggle with…

Brand you; brilliant Marketing in ‘99, even better now

I was recently thrown an exciting marketing challenge that forced me to dig through many years of old business books looking for a solution.  Fishing through books like a famished racoon going through a garbage can, I came across a notable book from 1999.   1999 if you remember, was a…

Help your Team Discover the New Way to Work Through Management

Much has been said recently about the #newwaytowork as it relates to technology and work tools, especially in light of the highly-anticipated IBM Verse email service. However, one thing that frequently gets lost in the excitement over new business developments like Verse, cloud computing, and BYOD policies, is the concept…