Thirty years of Marketing Warfare and beer

Once or twice a year, I peruse the contents of my collection of vintage business books and reflect on what’s changed since they were published, and what Marketing Lessons might be re-told. It fascinates me to review the top marketing philosophies and strategies from the past, and compare them to…

Cyber security checklist for Marketers

  I like to write an annual post about cyber security and Marketing. Marketing continues to be the leading function handling sensitive customer data, while heavily accessing cloud applications.  Researching and writing these posts reminds me to stay vigilant and evolve, as security continues to become prevalent within all business…

Steps for Building an Effective Marketing Budget

Marketing has become a challenging mission as teams look to make each dollar in their budget stretch further. The task is made even more daunting by the fact that there is a wide range of tactics to choose from when determining where to invest funds. Online marketing strategies that rely…

Marketing

Driving business flow? Traffic lessons may apply.

Last week while driving my local streets, I witnessed a scene that made me ponder a correlation between traffic flow and business flow.   A driver moving at sluggish speeds managed to ruin the harmony of two major intersections, a cross-walk and a large parking lot.   It was the first time…