Focusing on Small Data to Tell Your Marketing Stories

These days, big data is big business. The International Data Corporation (IDC) recently projected that by 2018, the global Big Data industry will be worth over $40 billion. In the real world, however, small to medium-size businesses and entrepreneurs are finding it a challenge to work with the enterprise-level tools…

Advance with Geomarketing

The practice of geomarketing has been around for many years, with common applications including territory planning, pricing, retail location mapping, distribution, and media planning. ┬áRecently, more powerful technology around location intelligence has enabled industries to use geography in new and creative ways. For marketers looking to get into geomarketing or…