Paving the way for Advocacy

In 2014 I wrote an advocacy post about turning executives into social advocates. https://bizplanntoday.com/turn-executives-triumphant-social-stewards/ At the time, employee advocacy was still a burgeoning practice.  Today, most large organizations have sophisticated software and teams to run their programs.      Despite this commitment to software and personnel, many companies still struggle with…

Creating advocates from a pliable brand

I have had an amazing opportunity to be part of some wildly successful influencer marketing programs over the past five years.   Recently I reflected on current trends and popularity of such programs.  My biggest takeaway became; how few brands understand the philosophies needed to create a sustainable and successful…

Drilled Down Social Media Listening: Social Feedback

When it comes to the adoption of social media marketing as a tactic for driving business growth, longstanding proponents of this tactic have seen their views validated over the past few years: social media is now everywhere you look. Research from NewsCred shows that nearly nine out of every ten…

Social Media Instrumentation

Social media instrumentation includes objectives, performance benchmarks and even points of integration.  For the past few weeks I have been revisiting much of what we accomplished during 2014, and how we might measure differently in 2015.  Coming out these planning exercises, I am left with some larger questions.  I decided…

Events, the rising phoenix of marketing?

Early in my career I was introduced to the conference and tradeshow world through the lens of COMDEX in Las Vegas.   At the time, COMDEX was one of the world’s largest conferences, with over 200,000 attendees.  Taxi cab lines to get anywhere were over an hour.  I remember a…