Turn executives into triumphant social stewards

Large brands are quickly embracing the concept of employee enablement across social media.  Brands realize the tremendous payoff they can achieve: increased reach, better engagement and tangible results.   Educating the entire employee base is one challenge, converting the busy senior executive into a true brand steward, can be an even…

Using social media insights for your planning

Social media listening and crowdsourcing have quickly become a powerful weapon in my arsenal to help clients. The ease and accessibility of social media, makes it attractive to support the planning cause. At the same time, its hard to ignore the well known community engagement rule, whereby 10% are doing…