Creating advocates from a pliable brand

I have had an amazing opportunity to be part of some wildly successful influencer marketing programs over the past five years.   Recently I reflected on current trends and popularity of such programs.  My biggest takeaway became; how few brands understand the philosophies needed to create a sustainable and successful…

Brand you; brilliant Marketing in ‘99, even better now

I was recently thrown an exciting marketing challenge that forced me to dig through many years of old business books looking for a solution.  Fishing through books like a famished racoon going through a garbage can, I came across a notable book from 1999.   1999 if you remember, was a…

Focusing on Small Data to Tell Your Marketing Stories

These days, big data is big business. The International Data Corporation (IDC) recently projected that by 2018, the global Big Data industry will be worth over $40 billion. In the real world, however, small to medium-size businesses and entrepreneurs are finding it a challenge to work with the enterprise-level tools…

Advance with Geomarketing

The practice of geomarketing has been around for many years, with common applications including territory planning, pricing, retail location mapping, distribution, and media planning.  Recently, more powerful technology around location intelligence has enabled industries to use geography in new and creative ways. For marketers looking to get into geomarketing or…